Color Matters

This article from Core77 notes a study printed in the Times about effects of color on people.

Some points:
- "Red can make people's work more accurate, and blue can make people more creative."
- Athletes wearing red win 60% of the time over those wearing blue.
- Men found women hotter in photographs containing red.

Then there is is a study on how the color of the bar people were in made people do different things (be more social, eat more, etc).

I really don't think tests like these can be accurate, there are too many outside variables. But the results are interesting still, but I just wouldn't read them as fact.