Ian Wheeler, Guest Speaker

Notes!

President of The Knitting Factory Label

Holy crap signed GIRL TALK hahahah. Woah. Small world. I submitted art work to Girl Talk on a whim. 

Must be really great with contracts because describing the deal between Knitting Factory and his two companies was very complicated!

Worked with Corporate integration where he'd set up events to get them involved with his music scene. He was focusing 40% corporation, 60% artist focused, but the bad economy also hit him, because companies are limiting marketing money.

At any record label, marketing companies in general, you're sending out packages. E-mail check-ups. Packages always very glaring, sparkly stickers on envelopes! Great design move. Everything is branding. Logo sticker (partisan) goes out in everything they send. Branding is ESSENTIAL! Lots of static images that are recognizable. It's hard because everything is so saturated, so many brands and bands. 

Unique selling points. Like vinyl with laser etching. Redneck bumper sticker. The product is everything. Simple and funny works well too. Taking art work and making variations to send to different media forms. Just changing using photoshop!

Digital Booklets. Same things as in CDs. Making them interesting is so hard. How do you give interesting content? How do you fill the physical void of buying music offline?

Disappointed with printing aspect, met really good digital marketing guy Adam. More interested in this aspect. Death of CDs in unavoidable. 

All about networking baby. And Internships. Gotta do the unpaid labor bit. Gotta be nice and make friends and have fun. Fun industry. Be a good bull shitter man. The ability is paramount.

The need to learn something new. You've got to teach yourself. Ordering books off Amazon. Starting with, How to make friends and influence people. Get It! Amazon then recommends more that are similar. Read Warren Buffet too. 

I want into this SO BAD!

Doing exactly what you want to do works. For the confidence. Can really make you successful.

Gotta be happy yo. Write your ideas down. ie. being green is a new money maker. BE GREEN FOOL! Then act upon those ideas and information. Information is useless until it's used (thanks prof. caputi). Leap into ACTION. 

Disappointment. Get used to it. Good things will happen that make up for the bad stuff. Don't give up and be persistent. Take something away from everything. Make your mistakes but learn from them. FIX them.

You can figure out bad situations, that's built into us.

Be willing to work hard and be on top of things at internships.