not serious enough?

the pee poo bag. reading about it, it is an amazing product with huge potential to help the "2.6 billion people have no access to basic sanitation."

So really, it had to be called, the peepoo bag?
The design is too cutesy. It doesn't fit with the purpose of the bag. I guess the lime green font combined with the fun rounded sans serif font on top of the name, PEEPOO? Really. I think the product idea is ingenious, but the design could use some work.