What will they come up with next??

CORE77 speaks of how marketers are not only coming up with ads and such, but are now designing products to promote their movies.

The above is a skateboard. The marketers for this movie "invited artists around the world to re-interpet the U.S.S. Starship Enterprise to promote the upcoming movie."

It's an interesting concept. Will the marketers eventually sell these products? Curious...

Show V. Story

Seth tells the difference between product ads that are all show, glitz, airy and a product that has a story. The story is much more important than how you tell it. He criticizes super bowl commercials as a waste of time and money, only focused on the way to tell the story (apparently they think the best way is spending millions of dollars on mere seconds!).